Site Banners are displayable on multiple pages on the site-tree using Banner Groups. Placement of Banner Groups is defined by the Page Layout. Generally Banner Groups are located below the left-side menu (above the Medium Feature); some Page Layouts are designed to not display banners. Specific pages can be configured to override site configurations for banners; this is done from the Page Options section of the Page Designer. Overriding the site defaults allows you to configure special banners for a sub-set of pages on your site.
Banners compliment Featured Content links; however, Featured Content must be configured for each page, which can be time consuming. As a site resource, a change to a banner (the graphic or the hyperlink) is reflected on all pages that the banner is shown. Banners also track clicks on a monthly basis; the number of clicks received can be viewed by clicking on the Site Banners tab.
Once created, banners can be added to one or more Banner Groups; a banner group can hold zero, one, or multiple banners. The group can then be configured to show all the banners or randomly display the banners each time a page is displayed.
A banner consists of a graphic image, an html link, and a banner name. The image generally includes text that promotes an action; the link takes the person to the page to complete the action. For example, the image may suggest “Call us today”, the link navigates to the ‘Contact Us’ page on the site. Banners can be used to showcase product specials, link to landing pages, or navigate to other (external) sites.
Note: We recommend you develop a banner strategy that supports your sales objectives through all seasons of your business. This strategy is helpful when creating and placing banners on your site. Banner placement depends on the Page Layouts you use for your site. Some experimentation may be required to determine the best combination of banners, page layouts and other methods of showing content on your site.
Add a Banner
To create a banner, you require an image, a hyperlink, and an internal name to reference the banner. From the ‘Site Banners’ tab (on Pages), click ‘Add Banner’. The three banner fields will be displayed.
- Banner Image: A jpeg or similar file that contains a graphics form of the message to be displayed. The width of the image should coincide with the site’s styling; this can be determined from the site’s formatting information of by trial and error. Banner height can vary; tall banners will push other banners down on the screen accordingly.
- Hyperlink: An HTTP URL that is called when the banner is clicked. The URL can link to an internal page, a page on another site, or it can be left blank if the banner has no click-action associated with it.
- Name (Internal): The title of the banner as it is represented within site Administrator. The name is not displayed on the site. The name is used when managing banners and clicks associated with the banner.
Add a Google AdSense Banner
The Google AdSense program can be used to generate money by showing other people’s advertisements on your site. You must have an AdSense account setup with Google (see https://www.google.com/adsense/) before you can configure a ShoutCMS Banner. The AdSense Publisher ID assigned by Google is set in the Settings area of ShoutCMS (General settings) but can be overridden for each banner if required.
Creating an AdSense banner requires the Publisher ID and the Ad ID. Each AdSense Banner should be assigned a separate Ad ID (the Publisher ID is likely the same unless you have multiple Publisher accounts to track ad revenues separately). The Name field is the internal name used by ShoutCMS. Once created, you must still place the AdSense banner in one or more of the Banner Groups before it will be displayed.
Add a Google DoubleClick Banner
The Google DoubleClick program can be used to generate money by showing other people’s advertisements on your site. Different from AdSense, the DoubleClick program allows you to define who can place ads on the regions you have defined on your site. The AdSense program places ads suggested by Google, which requires less maintenance than the DoubleClick program where you are required to sell advertisements yourself.
You must have a DoubleClick account setup with Google (see https://www.doubleclickbygoogle.com/) before you can configure a ShoutCMS Banner. The DoubleClick For Publishers ID (DFP Id) assigned by Google is set in the Settings area of ShoutCMS (General settings) but can be overridden for each banner if required.
Creating a DoubleClick banner requires a Network ID, DFP Ad Code, and the ad size to be specified. The Name field is the internal name used by ShoutCMS. Once created, you must still place the DoubleClick banner in one or more of the Banner Groups before it will be displayed.
Banners that have been created are not displayed until they are added to one or more Banner Groups. The placement of the Banner Groups on a specific page on the site-tree depends on the Page Layout selected for the page. Banner placement can be overridden for specific pages through the Page Designer Banner settings override (refer to the Page Designer for additional information).
There are seven Banner Groups that are placed on a Page Layout. Positions 1 (footer) and 7 (header) are full-width, positions 2 to 6 are the width of the left column defined by the page layout (approximately 250 pxl)
Click on the "Add Banner" button to add a banner to desired group. Existing banners in the group can be removed from the group by clicking on the "X" located at the top-right corner of the banner; this removes the banner from the group - the banner is not deleted. Changes are not finalized until the ‘Save’ button at the bottom of the list is clicked.
Changing an Existing Banner
Existing banners have click-history information associated with them. You may want to change the banner content but not lose the click-history. This can be done by modifying the banner’s image and hyperlink. This ‘repurposes’ the original banner. Alternatively, you can create a new banner and remove the old banner from the banner groups (while adding the new banner). The old banner does not need to be deleted if you wish to keep the click-history for site tracking purposes (e.g. year-over-year performance).
Banners can be modified by clicking on the banner name when displayed on the list of site banners (click on the Site Banner’s tab of the Pages area to list existing banners). The list of banners also shows the click-history for the last 12 months.
Banners represent one way to include text and navigation on site pages. Other tools that can be used include adding Articles, Products, and Featured Content to a page. Understanding of these techniques is important when building a ShoutCMS website. Refer to Building the Site-tree for additional information.